The Copy & Conversions Back-Issues

Life lessons from building digital businesses.

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How to create an irresistible urge for your prospects to talk about their weaknesses

Last week I launched a personality test for personal brands. I’ve been playing with these tests for a while. It’s no secret that I got a b

How to create content without feeling like a fraud [C&C #008]

How to create content without feeling like a fraud [C&C #008]

I must have a dozen or more courses each with templates for emails, blog posts, social posts and sales letters, even before I start on the video forma

How to get in front of your prospect at the perfect time [C&C #007]

How to get in front of your prospect at the perfect time [C&C #007]

“The day you open a ’61 Cheval Blanc, that’s the special occasion.” I watched “Sideways” again at the weekend. It&

Turning conflict into sales [C&C 006]

Turning conflict into sales [C&C 006]

What Disney films and Advertising have in common

10 ways to find what’s working for your competition [C&C #005]

10 ways to find what’s working for your competition [C&C #005]

10 ways to find what's working for your competition

Spotting logical losers [C&C #004]

Spotting logical losers [C&C #004]

How we're losing sales by putting together purely logical arguments, and how being more emotional helps buyers make faster decisions.

Snail sex and dominant lobsters [C&C #003]

Snail sex and dominant lobsters [C&C #003]

Stabbing a lady in the head with a dart isn’t a typical chat up line, but it certainly gets her attention. Before you try this pick up line thou

Performance Targeting [C&C #002]

Performance Targeting [C&C #002]

How to pick your ideal prospects before the wrong ones pick you.

The Bonus Issue [C&C #001]

The Bonus Issue [C&C #001]

This issue isn’t a bonus. It’s all about bonuses. Bonuses are a misunderstood part of any offer in the world of information products. I se